Accelerated Mobile Pages (AMP) isn’t just for websites. Google’s open-source AMP framework enables websites to create user-first experience across different web platforms. As AMP use expanded, so has its use cases. You can now create immersive and interactive visual AMP stories, fast and safe AMP ads, and send dynamic and interactive AMP emails.
AMP has built-in performance optimization components. With similar functionality as AMP for a website but with additional components that bring the website experience to email.AMP for email components will enable you to send rich emails with dynamic content and app functionality built into the email itself.Users can interact with dynamic content (forms, lists, etc.), presentation elements (sidebar, carousel, etc.), and media elements (image and animation) – all within the body email. This is possible through an AMP HTML components subset designed specifically for emails.